In 1998, a dream was born to create an inclusive online community for all businesses in the Philadelphia region, known as ShopPhilly.com. As eCommerce emerged, grew, and evolved, the dream waited for the right moment. In the changing landscape of behemoth eCommerce giants and brick and mortar small businesses, the moment has finally come to build a community-based hyperlocal eCommerce platform which enables merchants and customers to build and support eCommerce ecosystems important to them. Great things are worth the wait!